According to Gizmodo’s site, they found an entry for Sony’s A330 in the support website for Sony in the UK. It also states that there were entries for the recently announced (during PMA09) 50mm F1.8 and the 18-55mm F3.5-5.6 as well.
Other Sony related forums such as dyxum.com seem to also indicate other upcoming models soon, the A230 and the A380 alongside the A330. It is even rumoured that the A800 and A1000 will be available towards the end of the calendar year.
As of Sunday evening (1800 GMT), I can confirm that the UK site still have the A330, the SAL1855 and the SAL50F18 listed in the support site.
Well, my interest is in the SAL50F18 and when it appears in the support site, I am sure the launching of these will be near.